Services
What we build
Two ways to work with us. One is for a convening with a date on it. The other is for an institution with a calendar of them.
Institutional convenings don't fail because of bad design. They fail because the brand fragments.
The stage says one thing, the delegate kit says another, the donor visibility annex says a third, and the social posts say nothing at all.
Testa builds the system that holds it together. One brand standard, applied across every surface a delegate, partner or donor will touch, before, during and after the convening.
We work as a principal-led studio: you deal directly with the person accountable for the outcome, backed by a trusted network of production, print, AV and digital specialists assembled for your programme.
Convening Brand System
A complete brand and communications system for your convening, delivered as one standard across every surface.
- Programme brand strategy — positioning, narrative, audience map, key messages
- Visual identity — logo and lockup, colour, typography, imagery direction, short standards guide
- Stage and screen system — backdrop, holding slides, lower thirds, speaker templates, transitions
- Print and delegate kit — badges, programmes, signage, folders, delegate materials
- Donor visibility annex — compliant logo placement, acknowledgement standards, usage rules
- Digital and social kit — post templates, story formats, banner set, email header system
- Handover pack — editable source files, a one-page brand standard, and a walkthrough
- Timeline
- 4–8 weeksDepending on scope and the number of surfaces.
- Investment
- On requestQuoted against your surface inventory and date, not a rate card.
Institutional Communications Retainer
Ongoing brand stewardship, so every output your programme releases looks like it came from one organisation.
- Monthly design and campaign output — an agreed volume across social, print, digital and presentation
- Brand consistency management — review and alignment of partner, agency and internal output
- Event support — brand assets for each convening on your calendar
- Donor and partner asset compliance — visibility checks before publication, not after
- Quarterly brand audit — a short report on where the standard held and where it slipped
- Priority turnaround — for time-sensitive programme moments
- Structure
- 3-month minimumMonthly rolling thereafter.
- Investment
- On requestSet against your output volume and the number of convenings in the year.
Five steps. The first one is free.
- AuditWe review your convening plan against our consistency checklist and identify where the brand will fragment.
- SystemWe build the brand and communications system: strategy, identity, and every surface template.
- DeliveryWe hold the standard through production, working directly with your vendors.
- HandoverYou receive editable files, a one-page standard and a walkthrough, so your team can maintain it.
- StewardshipOptionally, we stay on retainer to keep every future output aligned.
Preparing a convening with multiple partners and one standard to hold?
We'll run a 20-minute audit against your current plan and show you exactly where the brand will fragment, before it happens in front of delegates.